MORRISONS has pledged to give away 125,000 paper bags of wonky carrots this Christmas.
The supermarket says it will give the veg to families who want to leave out refreshments for Santa, Rudolph and the rest of the reindeer.
The carrots will be handed out from the entrances of Morrisons' 493 stores across the UK on Saturday, December 21.
The wonky carrots – which are oversized, misshapen and scarred, but still taste delicious – will be in bags labelled "Carrots for Rudolph".
Wonky carrots usually cost 50p per kilogram at Morrisons stores. They are cheaper than normal carrots, which will set you back 60p per kilogram
Morrisons says it hopes the giveaway will introduce more families to wonky veg and encourage people to buy more of it.
It says it sells 1.6million bags of carrots in the last three weeks of December, but wonky sales only account for between 10 per cent and 15 per cent.
Morrisons is also hoping that the donation will help British farmers who have harvested more wonky carrots this Autumn thanks to a very wet October and November.
Pulling carrots from wet fields can result in muddy or slightly scarred carrots that fall short of a "Class 1" criteria.
Alastair Ferguson, carrot farmer for Morrisons at Strawsons Farm said: 'The heavy rainfall this year has made harvesting very challenging.
"We’ve plenty of standard carrots for Christmas dinner – but also have a lot of wonky carrots.
"Carrots for Rudolph is helpful because it introduces customers to wonky veg, finds these carrots a home, and stops them being wasted."
The tradition of leaving food and drink out for Father Christmas and his reindeer can be traced all the way back to ancient Norse mythology.
Children would leave out food for Sleipner, the eight-legged horse ridden by Norse God Odin, in the hope that he would stop by on his travels and leave gifts in return.
Morrisons will also be giving customers one orange per child to go in their Christmas stockings on Sunday, December 22.
The oranges will be given to parents along with a story-card telling the history of the tradition – so that parents can read it to their children ahead of Christmas day.
Morrisons doesn't sell single oranges online but the cheapest bag is £1.25, meaning it's 25p an orange.
You can find your nearest Morrisons here.
Morrisons now sells boxes of unsold supermarket food for just over £3 across the UK.
While Aldi trials 25p reusable fruit and veg bags instead of its free plastic bags.
Treat your tastebuds and get your five a day in a more exciting way with Mrs Crunch’s healthy veggie recipes.